Editorial Policy
On this page, you will find our editorial policy and content standards applied when creating articles published in our knowledge base. Our mission is to create accessible and reliable content that helps readers better understand issues related to vision, eye disease prevention, and modern treatment methods.
1. Content creation in collaboration with experts
Every article published on our blog is created in close cooperation between the editorial team and ophthalmology experts. The texts are prepared by professional editors specializing in medical topics and are then reviewed and approved by an ophthalmologist, optometrist, or another specialist in the relevant field. This ensures both high substantive quality and reader-friendly communication
2. Accuracy and sources of information
We ensure that all published content is consistent with the current state of medical knowledge while remaining accessible and understandable for readers without a professional healthcare background. Our primary goal is to deliver fact-based information while maintaining the highest standards of accuracy and linguistic clarity.
Content published on the blog is:
- aligned with current clinical guidelines and scientific consensus, supported by verified and trustworthy sources,
- written in a clear and precise manner, with explanations of difficult terms when necessary.
We use only authoritative and verified sources of medical knowledge, including:
- scientific publications and meta-analyses from peer-reviewed medical journals (e.g., PubMed, JAMA, The Lancet),
- official guidelines and recommendations from recognized organizations such as the Polish Ophthalmological Society, the World Health Organization (WHO), the U.S. Food and Drug Administration (FDA), and the European Society of Ophthalmology,
- educational materials provided by clinical hospitals, medical universities, and reputable research institutes.
All content undergoes a substantive review by a specialist and an editorial quality check to ensure alignment with current knowledge, avoidance of misinterpretation, and clarity of communication.
3. Transparency and independence
All content published on our blog is created independently, without influence from sponsors, pharmaceutical companies, or medical equipment manufacturers. Our priority is to provide reliable information, which is why we do not allow situations where article content could be shaped by commercial or marketing interests of external entities.
We do not publish hidden advertising or promote unverified treatments, therapies, or health products. If we collaborate with a commercial company – for example, as part of a product test, sponsored post, or affiliate link – such collaboration is always clearly and explicitly disclosed in the article. This way, we maintain full transparency and allow readers to make an informed assessment of the material.
We do not promote therapies or health solutions that have not been verified using reliable scientific sources or that do not have appropriate approvals for use. In cases where there is a potential conflict of interest from the author, editorial team, or an external partner, the material is reviewed and published only after meeting strict ethical and editorial standards.
4. Style and communication
We publish content in clear and accessible language, understandable to patients and people without a medical background. Medical terminology is used only when necessary – and always accompanied by an explanation.
Our communication is:
- empathetic and educational,
- free from fear-mongering, stigmatization, or causing unnecessary anxiety,
- consistent with medical professional ethics.
We address the reader directly (“you”) while maintaining respect and professionalism.
5. Content review and approval
Every article published on the blog undergoes a two-step verification process to ensure the highest substantive, linguistic, and ethical quality. First, the text is reviewed by an editor, who checks it for linguistic accuracy, consistency with the editorial policy, and compliance with current knowledge. Next, the content is reviewed by a medical specialist – an ophthalmologist or another expert in the field – who approves the article, supplements it if necessary, or requests revisions. This process combines reader-friendly language with reliable clinical knowledge.
To maintain the full relevance of our content, we regularly audit published materials and monitor changes in guidelines, new scientific research, and reader feedback. Articles always include a publication date, and in the case of significant updates, also a date of the last modification. If changes affect the meaning or substance of the content, we clearly inform the reader within the article or in an editorial note.