Editorial policy

1. content creation in collaboration with experts

Every article published on the blog is produced in close collaboration with the editorial team and ophthalmic experts. The texts are prepared by professional editors specialising in medical topics and are then approved by an ophthalmologist, optometrist or other specialist from the area in question. In this way, we can ensure both the high quality of the content and the accessibility of the message.

2. Reliability and sources of information

We ensure that all content published is in line with the current state of medical knowledge, and at the same time accessible and comprehensible to the non-healthcare professional reader. The overriding aim of the editorial team is providing factual information, with the highest standards of content and language quality.

The content published on the blog is:

• in line with current clinical guidelines and scientific consensus,
  supported by verified and reliable sources,
• formulated in a clear and precise manner, with explanation of difficult concepts where necessary.

We use only authoritative and peer-reviewed sources of medical knowledge, including:

• scientific publications and meta-analyses from peer-reviewed medical journals (e.g. PubMed, JAMA, The Lancet),
• official guidelines and recommendations recognised organisations such as the Polish Ophthalmological Society, the World Health Organisation (WHO), the US Food and Drug Administration (FDA) and the European Ophthalmological Society,
• educational material made available by teaching hospitals, medical universities and renowned research institutes.

Content is passed substantive verification by a specialist and editorial quality control, to ensure that they are in line with current knowledge, free from over-interpretation and that the message is clear.

3 Transparency and independence

All content published on our blog is produced in a completely independent manner, without the influence of sponsors, pharmaceutical companies or medical device manufacturers. Our priority is to reliably inform our readers, so we do not allow the content of an article to be shaped by the commercial or marketing interests of external parties.

We do not publish hidden advertising or promote unproven treatments, therapies or health products. If we collaborate with a commercial company - for example, as part of a product test, sponsored post or affiliate link - the nature of such collaboration is always clearly and unambiguously indicated in the content of the article. In this way, we maintain full transparency and enable the reader to make an informed assessment of the material.

We do not promote therapies or health solutions that have not been verified by reliable scientific sources or do not have the appropriate approvals for use. In the event of a potential conflict of interest on the part of the author, the editorial board or an external partner, material is only reviewed and published in each case after meeting strict ethical and editorial rules.

4 Style and language of communication

We publish content on the blog in accessible language, The medical terminology is used only where necessary and is always explained. Medical terminology is used only where necessary - and always accompanied by an explanation.

Communication takes place in a way:

• empathetic and educational,
• free from frightening, stigmatising or causing unnecessary anxiety,
• consistent with the ethics of the medical profession.

We address the reader directly („you”), maintaining respect and professionalism.

5. verification and approval of content

Every piece of material published on the blog undergoes a two-stage vetting process to ensure the highest substantive, linguistic and ethical quality. First, the text is checked by an editor, who assesses it for linguistic correctness, consistency with editorial policy and compliance with the state of the art. The content then goes to a medical specialist - an ophthalmologist or other expert in the field - who approves the article, completes it if necessary or submits corrections. This collaborative model allows for a combination of accessible language and reliable clinical expertise.

To keep our content fully up-to-date, we regularly audit published material and monitor emerging changes in guidelines, new developments in research and signals from readers. Articles always include the date of publication and, in the case of significant updates, the date of last modification. If changes made affect the meaning or content of the content, we clearly inform the reader in the body of the article or in an editorial footnote.